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2010 MONTREAL ABOUT AGENDA ADVISORY BOARD SPEAKERS SPONSORS HOTEL DETAILS REGISTER NOW > |
2009 CONTENT PAST ATTENDEES TESTIMONIALS BLOG PRESS RSS CONTACT PRIVACY |
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See ORC in action!
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INCREDIBLE 2009 CONTENT SHARED WITH OVER 300 ATTENDEES AT ORC '09!
Online Revealed 2009 conference attendees were treated to a wealth of information presented in a wide variety of ways to keep the energy levels high and interest peaked. With 16 concurrent workshops, 6 panel discussions featuring real life successful case studies and 3 keynote addresses, delegates were educated at a high level on how to market successfully online with the latest in strategies, trends and technology. Add to that three fun and interactive networking receptions and the makings of another successful Online Revealed conference were achieved.
Content for the 5th annual conference being held in Ottawa in the Spring of 2010 is being feverishly worked on to ensure the most relevant, cutting edge program will be presented in the nation's capital.
Take a browse through the 2009 program to see what Online Revealed has offered to help you make your decision to attend 2010 in Ottawa.
Conference Opening April 13, 2009 |
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| Registration Open 5 - 9 PM Conference Welcome Reception 6 - 8 PM |
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| Day One: Tuesday April 14, 2009 | |||||
| 8:00 - 9:00 Continental Breakfast & Registration | |||||
| 9:00 - 9:30 - General Session and Opening Remarks | |||||
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| 9:30 - 10:30 - KEYNOTE Presentation "Winning the Hearts of Travelers Online" | |||||
Arlene Dickinson, CEO, Venture Communications LtdDragon on CBC's Dragons' Den After joining Venture as a partner in 1988, Arlene took over sole ownership in 1998. Her vision has driven Venture's growth, successfully building it from a local firm into one of Canada's largest independent marketing firms, with offices in Calgary, Toronto and Ottawa. Arlene believes strongly that marketing's purpose is to deliver business results. She is well known for pioneering how marketing can be accountable to delivering on clients' business goals. |
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| 10:30 - 11:00 - Break | |||||
| 11:00 - 12:00 - Case Study Panel | |||||
Moderator Claude Guay, Senior Strategy Analyst, PhoCusWright Inc.
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| 12:00 - 1:00 - Lunch | |||||
| Real People, Real Solutions, Real Canadian! ORC 09 presents four tracks of practical application workshops to provide participants with hands on steps to improve the success of their online marketing efforts. 16 unique workshops will be presented over two days divided into four important learning tracks.- Beginning , Intermediate, Advanced and Strategy Development | |||||
| Workshop Color Key Each workshop addresses a primary interest. The topics are color coded. It is your option to mix and match or stay all in one discipline. |
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| 1:00 - 2:00 - Workshop Rotation #1 | |||||
Beginner Track |
Intermediate Track |
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Search Engine Optimization |
Maintaining Your Reputation Online in the Age of Web 2.0 |
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Brian Silengo, Associate Vice President Global Hospitality Sales TIG Global  Exploring your natural placement on search engines • Understanding search engine optimization. How can you best optimize your website? • Making the most out of your organic presence and improve rankings • Website usability and why it matters to you • How has search behaviour changed? • Writing for the web |
Jim Brody, Sales Manager, Destination Marketing TripAdvisor  Hear what TripAdvisor has learned about how Web 2.0 impacts the travel industry and how tourism businesses can leverage new media • How does a property, brand or DMO effectively manage the conversation within and outside of TripAdvisor and other social media channels • How can the travel industy leverage the distribution power of TripAdvisor and the platform to communicate with their customers? |
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Advanced Track |
Strategy Development |
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Online Marketing for Groups and Conventions |
Integrating Online and Offline Spending |
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Chaunsea Keller Vice President Business Development E-proDirect  If you are thinking about spending some resources on attracting people to your website, make sure that when they get there, the message and actions are clear to your consumer • Discussion includes how to ensure your site is designed for performance, generating leads and closing sales |
Malcolm Fraser President and Managing Partner ISL Inc.  Traditional media is still a valid portion of your marketing budget • How do you integrate your offline marketing to enhance your online strategy? • Can you use traditional media to drive more qualified traffic to your website? • How do you allocate your budgets for online and offline advertising? |
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| 2:00 - 5:00 - B2B Marketplace | |||||
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Capture one on one personal time with high profile travel and tourism organizations that provide the technology, tools, systems and expertise to guide you in the right direction to address your online marketing needs. The B2B Marketplace offers the opportunity for 20 minute pre-set appointments for attendees and sponsors to network and addressed specific needs in a comfortable yet structured environment. Each attendee will have the opportunity to meet one on one with up to 9 participating suppliers. |
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| 2:00 - 5:00 - The Chill Zone hosted by A Couple of Chicks e-Marketing | |||||
| 2:15 - 3:45 DMO's/PMO's and the CTC | |||||
In these challenging economic times-find out what our National Tourism Organisation is doing to keep Canada competitive. Join the Canadian Tourism Commission's Gisele Danis for a look at global and domestic integrated marketing initiatives.  |
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| 6 - 8 pm - Cocktail Reception hosted by Travelzoo | |||||
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| Day Two - April 15, 2009 | |||||
| 8:00 - 9:00 - Continental Breakfast | |||||
| 9:00 - 9:15 - Opening remarks | |||||
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| 9:15- 10:00 - Morning Keynote "Marketing 1.0 + 2.0 = Opportunities" | |||||
Today's Marketing Management Landscape There are 240 million Internet users in North America. Most of them are fully engaged with online research, shopping and buying. But many still prefer call centres, brochures or print ads. Your marketing challenges have multiplied! How can you manage such marketing diversity?How do you: • Manage SEO and SEM efficiently • Convert all those "lookers" to "bookers" • Handle social media marketing • when millions of potential travelers are talking and reading about you • when nobody is talking about you • Launch an email campaign every 5 days • Look after the print advertising, direct mail marketing, call centres and brochures • and maintain your sanity? Learn how to achieve all this and more, through this fascinating look at today's Marketing Management Landscape and solutions that connect you with your target audience, create new opportunities and achieve business results. We're looking forward to sharing our experiences, industry trends and stories. But we would like each of you to come prepared for an interactive conversation as we discuss and share ideas that will help you solve some very big marketing challenges and take advantage of some huge opportunities. |
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| 10:00 - 10:45 - Case Study Panel Discussion | |||||
Moderator Claude Guay, Senior Strategy Analyst, PhoCusWright Inc.
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| 10:45- 11:00 - Break | |||||
| 11:00 - 12:00 - Workshop Rotation #2 | |||||
Beginner Track |
Intermediate Track |
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Search Engine Marketing |
Optimizing Press Releases |
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Vimal Siva Senior Director, Account Management & Product Development searchlinQs.com  Pay Per Click (PPC) • PPC campaigns let you connect with customers who are searching for your products and services • This workshop will focus on the basics of Search Marketing, how to get started, and what type of budget you need and tips on Ad Writing |
Melinda Van Patter Client Relations Manager Marketwire  A press release is not a press release anymore • How to optimize press releases and articles to improve your SEO |
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Advanced Track |
Strategy Development |
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Marketing with Social Media |
Aligning Your Online Marketing Plans With Your OTA Partnerships |
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Jenn Lowther Director of Social Media 6S Marketing  Social media is all the buzz with Communities popping up all over the place • How do you determine if a social media platform is right for you? • If you build it will they come? • What are the stages of creating Community? • How do you create a Social Media Strategy? |
Brian Simpson General Manager Travelocity.ca  Now that you have a strategic online marketing plan encompassing SEO, SEM and Web 2.0 strategies, how do you align your marketing efforts with your OTA partners? • How can you best optimize your distribution agreements with OTA's to extend your online marketing efforts with consistent marketing messaging to the OTA customers? • What strategies and tactics are OTA marketers utilizing that can be pulled through to the OTA supplier level? |
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| 12:00 - 1:00 Lunch | |||||
| 1:00 - 2:00 - Workshop Rotation #3 | |||||
Beginner Track |
Intermediate Track |
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Best Practices of E-mail Marketing |
Understanding Analytics |
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Eduardo Mandri Director of Business Development TravelAlerts  Do you have an email list that could be doing more for you? • Are you considering email as a means of driving more sales to your website? • If so, come and hear from the guys behind Travelalerts.ca, as they share some key email marketing tips that are sure to give you an edge in the world of marketing. According to Marketing Sherpa, email can give your company the highest return on investment of any marketing initiative - even more than search! • Whether you are in the planning stages of building your email list or you already have a few thousand emails and are on your way to world domination, you will gain some practical expertise that will serve your purpose immediately • Topics will include best practices for acquiring subscribers, building newsletters, dealing with spam filters, and much more. |
Stephen Joyce President Rezgo (A division of Sentias Software Corp.)  If you are thinking about spending some resources on attracting people to your website, make sure that when they get there, the message and actions are clear to your consumer • Discussion includes how to ensure your site is designed for performance, generating leads and closing sales • Online advertising is one of the most measureable forms of marketing • What analytic tools are available? • How can you measure ROI and CPA? • What analytic data should you be paying attention to? • What do you do with all that data? |
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Advanced Track |
Strategy Development |
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Mobile Marketing |
Where Green Meets Technology |
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Patrick Payne Co-Founder and CEO QuickMobile  It wasn't too long ago when many businesses were pondering "Do you think we need a website?" Now the paradigm has shifted and Mobile Marketing is becoming as important a channel for communicating with consumers as online. The mobile channel however is unlike any medium and must be managed carefully. It's not just the web on mobile or a simple text messaging campaign but a powerful new permission-based, one-to-one, private communication link with your customer. Learn how to develop your company's mobile strategy and capitalize on the next wave of personalized promotion and selling - mobile marketing. |
Tom Price Vice-President, Sales & Marketing White Oaks Resort & Spa  This session will help you understand how the move of society towards sustainability can affect you life and business. It will introduce "The Green Continuum" (integrating green into every aspect of your life and business), discuss "The flow of natural resources" and how technology can be a valve to help you lower your carbon foot print and lastly take you on a flight through the web to look at some new and exciting sites and applications that will help you get there. |
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| 2:00 - 2:15 - Break | |||||
| 2:15 - 3:15 - Workshop Rotation #4 | |||||
Beginner Track |
Intermediate Track |
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Website Project Management |
Everything Google |
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Carson Pierce Project Manager Idea Market Design  How to plan for success and avoid the pitfalls that can derail your website project • Developing your website is a bit of a moving target; it's a dynamic, ever-evolving process that can really get away from you if you're not careful • In this workshop, we'll cover the tasks and steps you need to work through to ensure a successful (i.e. on budget and on time) project • From research, goal setting, and planning to content gathering, design and testing, we'll leave you with a plan outline that will help walk you through the website development minefield. |
Carl Damerow AdWord Specialist & Daniel Helmhold AdWord Specialist Google Inc.  Get the most out of Google's suite of products, both paid and free, with an in-depth look at Analytics tracking, AdWords reporting, and some fun Google Maps options! See how you can maximize your travel industry presence online at a time when the name of the game is ROI! |
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Advanced Track |
Strategy Development |
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The Real Story on Twitter |
Online Payment & Credit Management |
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Alicia Whalen Co-Founder & active Tweeter A Couple of Chicks e-Marketing  This interactive session will discuss how the social media phenomenon Twitter has become a viable marketing/PR tool for travel marketers. Features a panel of active Tweeters in the Travel and Tourism Marketing space with case studies and best practices.
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Darryl Jang Business Development Manager - Americas/Travel GlobalCollect  We live in a global marketplace, and recognize the opportunities outside our borders. We not only want to serve our domestic markets, but want to reach foreign and nascent ones as well. To that end, we work tirelessly to offer products and services to source those geographies and make our offerings relevant. We target local economies and local consumer sensibilities, but sometimes forget to target the local payment trends and behaviors. Different economies tend to transact with different forms of payment with different preferences. Some are credit card heavy; others are cash based. With a proper payment strategy, you could access new markets and see incremental sales while ultimately realizing cost and operational efficiencies. |
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| 3:15 - 4:15 - Closing KEYNOTE Presentation | |||||
| David Pavelko, Head of Industry - East for Travel, Google | |||||
| 4:15 - 4:45 - Closing Remarks | |||||
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| 5:00 - 7:00 - Closing Reception | |||||
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