ORC'09 Presentations
Keynotes
"The End of Marketing As We Know It"
Arlene Dickinson, CEO, Venture Communications Ltd., Dragon on CBC's Dragons' Den
"Web 1.0 + 2.0 = OPPORTUNITIES" (Movie 1) (Movie 2) (Movie 3)
Richard Kunz, Principal Consultant, Travel & Hospitality, T4G Limited &
William Bakker, Director of e-Business, Tourism British Columbia
"Take Your Marketing from 1.0 to 3.0"
David Pavelko, Head of Industry, Travel, Eastern Region, Google Inc.
Case Study Panels
"Building a New Brand in Canada"
Anne Larcade, President & COO, Sequel Hotels & Resorts
"TourismNewBrunswick.ca - A Collaboration Story of Multiple Agencies and 1 Strategy"
Carol Alderdice, Manager Web Technology, New Brunswick Dept. of Tourism & Parks &
Tom McLellan, Team Leader, Marketing Systems, T4G Limited
"Increase Bookings By Better Merchandising Your Hotel Online"
Paolo Boni, President and CEO, VFM Leonardo
"Creating Effective Push Marketing Campaigns... That Sell Travel"
Mandy Gresh, Country Manager, Travelzoo
Workshops
Rotation #1
Search Engine Optimization
Brian Silengo, Associate Vice President, Global Hospitality Sales, TIG Global
Maintaining Your Reputation Online in the Age of Web 2.0
Jim Brody, Sales Manager, Destination Marketing, TripAdvisor
Online Marketing for Groups & Conventions
Chaunsea Keller, Vice President, Business Development, E-proDirect
Integrating Online and Offline Spending
Malcolm Fraser, President and Managing Partner, ISL Inc.
Rotation #2
Search Engine Marketing
Vimal Siva, Senior Director, Account Management & Product Development, SearchlinQs
Optimizing Press Releases
Melinda Van Patter, Client Relations Manager, Marketwire
Marketing with Social Media
Jenn Lowther, Director of Social Media, 6S Marketing
Aligning Your Online Marketing Plans With Your OTA Partnerships
Brian Simpson, General Manager, Travelocity.ca
Rotation #3
Best Practices of E-mail Marketing
Eduardo Mandri, Co-Founder, TravelAlerts.ca &
Jerome Guidollet, Co-Founder, TravelAlerts.ca
Understanding Analytics
Stephen Joyce, President, Rezgo
Mobile Marketing
Patrick Payne, Co-Founder and CEO, QuickMobile
Where Green Meets Technology
Tom Price, Vice-President, Sales & Marketing, White Oaks Conference Resort & Spa
Rotation #4
Website Project Management (Movie)
Carson Pierce, Project Manager, Idea Market Design
Everything Google
Carl Damerow, Optimization Specialist, Google Inc. &
Daniel Helmhold, Google AdWords Partner Development
Online Payment & Credit Management
Darryl Jang, Business Development Manager - Americas/Travel, GlobalCollect
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